At Fahrenheit 212, we worked with Coca-Cola’s global packaging team to translate a complex advance in polymer production into a clear and compelling consumer proposition. The PlantBottle™ brand name evolved from the concept development and strategic positioning work undertaken at Fahrenheit 212, and our in-house design team conceived the PlantBottle™ icon.
Created at Fahrenheit 212, NYC
Coca-Cola’s PlantBottle™ Program
This represented a breakthrough in CPG packaging innovation – using renewable resources to create an environmentally friendly PET package that is 100% compatible with existing packaging recycling infrastructures. We had a few different strategies for the identity, some were based on this complex recycling process, and some were on the innovative new bottle. The winning logo concept used the iconic recycling logo with one arrow replaced with a leaf.
The Plantbottle logo has been featured on over 15 billion packages in 25 counties since its launch in 2010.
The Plantbottle has kept 315,000 metric tons of carbon dioxide, a greenhouse gas, from being released into the atmosphere.
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Designed at
nickandpaul, NYC
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Photography
Supplied by Coca-Cola
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Design Assistance
James Sanderson