Viresh Chopra is a design leader who creates impactful products and experiences for global brands and startups.
He believes design can solve real problems and drive growth. As a strategic thinker and hands-on creator, he leads interdisciplinary teams to deliver bold work.
His leadership roles include positions at Fahrenheit 212, Quirky, Frog, and BuzzFeed Commerce. His work has been featured in Time, The New York Times, and Fast Company, and exhibited at the Cooper Hewitt and The Design Museum in London.
Originally trained in London, Viresh now lives and works in Brooklyn.
Philosophy & Values
Solve for the needs of the consumer as well as the business
Pairing business acumen and consumer empathy leads to predictable, sustainable growth and better results in general.
Diverse and inclusive teams do better work
Different perspectives unlock new ideas beyond established user research and design thinking.
Make things better, Make better things
I strive to create products, businesses, and services that are sustainable, accessible, and ethical.
Ensure things go from ‘slides to shelves’
Work seamlessly with cross-disciplines (design, production, marketing, and logistics) to ensure concepts get to market.
Invest in the best talent to retain the best talent
Talent is one of a company's most valuable assets. I enjoy creating training programs that advance career growth.
Take the work seriously, but have fun on the journey
At the end of any project, you must have at least three good stories to tell. Work as hard as possible, and celebrate the wins.
