Over the years, I’ve developed dozens of logos and identity systems, each crafted to distill a brand’s core into a bold, memorable mark. Whether launching a disruptive startup or evolving an established brand, my goal has always been to create identity systems that speak, stand out instantly, and hold up everywhere from packaging to pixels.
Designed at Various Companies, NYC + UK
DESIGNING FOR IMPACT
Logos may be small, but their impact is oversized. They’re often the first—and sometimes the only—thing someone sees. Every logo in this collection began with deep strategic thinking and evolved into a visual shorthand for a bigger brand story. From tech to CPG, wellness to wearables, these marks were created as part of larger branding systems, often in collaboration with in-house strategists, writers, and developers. Some led full rebrands, others were part of product launches—but each one needed to do more than look good: it needed to work hard.
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Designed at
Various Companies, NYC + UK
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Creatives
Various Designers, NYC + UK
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Creative Director
I was the CD for Wink, Eat Think Smile, BlackDot & Element logos. All the other logos I designed.