At Fahrenheit 212, we explored new ways to bring the speakeasy cocktail experience home, tapping into the rise of the maker movement, premium spirits, and bar-worthy presentation. These brand concepts, though never released, pushed innovation in form, function, and storytelling.
Created at Fahrenheit 212, NYC
W HOTELS COLLECTION
Inspired by the W Hotel’s Wetbar experience, this sleek line of curated cocktails brought the luxury of on-premise mixology to in-room enjoyment. A black-label system paired contemporary design with location-specific blends, creating a tailored bar moment at every property.
“Consumers want to create their masterpieces—but convenience and time-saving are still issues.”
—Yankelovich.
THE ANTHOLOGY COLLECTION
A modular cocktail system with one specialty spirit and three curated sweet, sour, and bitter mixers nested inside a steel ice bucket. Bottles were contoured to interlock, combining creativity, structure, and visual edge.
COCTEAU SPARKLING COCKTAILS
Elegant and effervescent, Cocteau delivered a champagne-like cocktail experience with a twist-top bottle. Designed for spontaneous celebration, the modern shape and vibrant profile make it ideal for poolside and dinner table moments.
ENSEMBLE COCKTAILS
Five interconnected bottles—one base spirit and a set of mixers—nest inside a bold paperboard tube. The interlocking design highlights visual layering and versatility, keeping the ritual compact and portable.
WESTCOT COCKTAILS
This design, created in collaboration with bartender Dale DeGroff, merged glass and metal in a shaker-inspired vessel. The bottle opened to add ice, shake, and serve—bridging professional technique with home-friendly ease.
BLACKJACK
A reimagining of a classic American whiskey. Black malt replaced caramel for a richer mash, while sleek black glass and bronze typography gave the iconic Jack silhouette a more premium, mysterious edge.
TRIGGER COCKTAILS
Inspired by mid-century seltzer bottles, Trigger featured a pressure-sealed design with a functioning trigger actuator. Seven bars of CO₂ gave each pour sparkle and preserved freshness up to 10 days after opening.
-
Designed at
Fahrenheit 212, NYC
-
Renders
George Milev