Post Chapter 11, Delta Airlines aimed to refresh its 78-year heritage, showcasing a modern approach to reclaim industry leadership. SS+K pitched a new identity, and as a contractor for a year, I collaborated with Creative Director Alice Ann Wilson, leading designers in this endeavor.
Designed at SS+K, NYC
SKYSCAPES
We aimed to craft an identity and visual style that celebrated air travel's beauty. Using enchanting skyscapes, clouds, and soothing colors, we achieved a unified theme. This refreshed appearance spanned touchpoints, from logo to terminals. Our work transformed the customer journey, including ticketing and inflight, while enhancing terminal convenience and traveler experience.
A NEW IDENTITY
Delta Airlines, founded in 1924 with a specialization in military flights, had undergone logo changes numerous times. As part of the relaunch, we were entrusted with developing a new logo. We opted for a simplified color palette and introduced a modern uppercase font for the wordmark. The final identity was perfected by Lippincott and implemented globally.
DELTA’S CHARITY CAMPAIGNS
In addition to its core operations, Delta was actively involved in charitable initiatives. I had the opportunity to redesign the Breast Cancer and Habitat for Humanity planes, breathing new life into both campaigns. The Delta Charity Planes have collectively raised over $20 million since 2008, funding more than 400,000 hours of cancer research.
“Delta’s Rebrand has created a culture of excellence, achieving a reputation that has earned it "industry-leading reliability and record customer satisfaction."
—Forbes Magazine. 2007
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Designed at
SS+K, NYC
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Creatives
Head of Design: Alice Ann Wilson
Design Director: Viresh Chopra -
Creatives cont.
Designer: Sonya Blazey
Designer: Natalie Cho -
Agency
Lippincott, NYC